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Marketing für Entscheider: Analysen _ Strategien _ Erfolgskontrollen



By: Petra Bock (Author)

Language: German

Genre: Business, Finance Law

Publisher: Gabler Verlag: 2001 edition (27 Sept. 2001)

Format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

The original title of the book: Marketing für Entscheider: Analysen _ Strategien _ Erfolgskontrollen

Marketing ist der Kö:nigsweg zu mehr Umsatz. Die Autorin beschreibt die entscheidenden Merkmale praxisorientierten Marketings. Mit Checklisten, Ü:bungen und Aktionsplä:nen.

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